The founder — a former hospital administrator — had spent 12 years watching patients miss appointments and fall out of care for one fixable reason: no one was communicating with them effectively. Her solution was a two-way SMS platform that let clinics send automated reminders, receive patient responses, and flag at-risk patients — all within HIPAA boundaries.
She arrived at our first call with a 3-page brief, a hand-drawn flow diagram, and a question: “Can you build this?”